Shirsha Sengupta is a data science professional with over five years of experience in analytics consulting, specializing in Marketing Mix Modelling and Attribution Modelling across various sectors including retail, pharma, insurance, apparel, and restaurants. Currently serving as a Senior Data Scientist at MathCo since 2025, Shirsha previously held roles at Ipsos and Kantar, where they worked as a Senior Consultant and Assistant Manager, focusing on digital innovation. Shirsha earned a Bachelor of Science in Statistics from Bidhannagar Government College and a Master of Science in Statistics from the University of Calcutta, achieving top honors in both programs.
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