Larry Smith

Larry Smith is an experienced professional with a diverse career spanning various roles in marketing, strategy, and business development. As the Proprietor of Live Idea since 2002, Larry has focused on strategic innovation. Currently a Partner at both @HBxC and THEMATIX, Larry specializes in branding with a community approach and digital transformation consulting, respectively. Previous roles include Chief Revenue Officer at Quarule, Inc., Owner at Aerovest, and President at THCG, where Larry played a pivotal role in merging financial entities into a successful public company. Notable early career achievements include founding US Interactive Inc., a pioneering internet services firm, and leading marketing initiatives at Messner Vetere Berger McNamee Schmetterer EURO RSCG. Larry holds a BS in Marketing from the University of Rhode Island.