The/Nudge Institute

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The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets and civil society to build resilient livelihoods for all.

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Atul Satija
Founder & CEO

Atul Satija

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Sonali Jain
Director & Head, Strategy & Operations
John Paul
Director, Centre for Rural Development
Amit Gupta
Chief Operating Officer (COO)
Subhashree Dutta
Vice President, CSI
Jerold Pereira
Managing Director
Gitanjali Rajamani
Head of Direct Implementation
Vaibhav Budhraja
Director & Head, Marketing
Akshay Soni
Senior Director, SaaS, Centre for Social Innovation
Sriram V
Director, Partnerships
Shruti Soumya
Senior Manager, TASF
Gayathri Krishnan
Executive Assistant
Anaggha Nethra
Product Associate @Future Perfect
Preethi Prasanna
Content Creator
Akshay Kumar Baskaran
I explore space and time when not building Forum
Pallavi A
Everything Data!

Behind the scenes

Values

better together

solutions at population scale

founder's mindset

purpose at the centre