BA

Bart Albrecht

Marketing Manager at THEOplayer

Bart Albrecht has a diverse work experience in the field of marketing and digital solutions. Bart started their career as an ICT Engineer at Katholieke Universiteit Leuven in 2002 and worked there until 2005. Bart then worked as a Traffic Manager at Besite NV from 2005 to 2012. In 2012, they became an Owner and E-Business Consultant for Anytime, where they worked with clients such as Golazo, Sport.be, and Boondoggle. Bart also worked as a Strategy & Data Analyst at Boondoggle, assisting clients with social media, search marketing, web and social analytics, and conversion marketing.

In 2014, Bart joined NMBS Europe - SNCB Europe as an E-Marketing Manager, responsible for international train ticket sales. Bart later moved to Amplexor in 2016, where they held the role of Digital Experience Manager. In this position, they acted as an E-Marketing Consultant, providing tailored solutions for industry-leading companies and advising existing clients on new advertising and reporting opportunities. Bart implemented auto reporting, Adobe Analytics, Google Tag Manager, and SEO strategies.

Bart's most recent role was as a Marketing Manager at THEOplayer, a streaming video technology company, which they joined in 2016. In this role, they were responsible for online marketing, lead generation, recruitment, and website maintenance. Bart successfully increased website traffic by 110% for leads, improved existing digital advertising campaigns through A/B testing, increased conversion ratio by 10%, and launched new advertising campaigns via Google Adwords, Bing, Facebook, and Twitter. Their portfolio of clients included NBC, Nasdaq, Periscope - Twitter, VRT, and Telenet.

Bart Albrecht's education history begins in 1999 when they attended Katholieke Hogeschool Mechelen. Bart pursued a degree in Information Management & Support and completed their studies in 2002.

Later, in 2012, Bart obtained certification in Google Adwords from Google. Bart then pursued further training from Google and became Google Analytics Certified in 2015. In the same year, Bart also became a Google Partner.

Additionally, Bart acquired a Bing Ads certification and completed training in Facebook Business Manager, passing the requirements for both of these platforms.

It should be noted that the end years for the certifications and trainings are not provided, indicating that Bart may still be actively involved in continuing education or pursuing additional certifications.

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Timeline

  • Marketing Manager

    October, 2016 - present

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