We are a consultancy that help brands, business & philanthropies with market entry and impact in Africa with South Africa as a gateway.

*there because we were born and bred in the Nordics *and there because we have worked and built for years in South Africa and key regions around the African continent with culture, change-makers, entrepreneurs, social innovation, leadership, ecosystems, lifestyle and music!

Africa’s creative economy is the fastest-growing on the planet and scaling here means aligning with its heartbeat, not just its market data.

Welcome to our world where our network and knowledge become yours - for a soft and impactful landing whether you are scaling your brand, entering new markets or finding and investing in the most impactful ventures.

Africa’s creative and lifestyle industries employ over 5 million people and generate billions in yearly revenue. Investing here means doing good, creating jobs, skills, and doing it sustainably with culture at its center.
there & there help Nordic and European companies and philanthropies enter Africa’s creative and lifestyle economies — authentically, sustainably, and with the right networks in place.

From impact funds to creative ventures, we bridge youth culture and experienced brands, delivering access to the people, partners, and cultural knowledge that turn ideas into thriving enterprise journeys.

Driven by community, digital fluency, and a median age of just 19, Africa’s creators are shaping global culture in music, design, fashion, film, and tech innovation. and South Africa is where culture, capital, and creativity meet.

South Africa, the Mzansi Gateway: a vibrant entry point to the continent’s most connected, youth-powered marketplace. We build strategy and implementation journeys and we don’t just identify opportunities. We know the people behind them.

We support and build boutique journeys to harness this energy in a meaningful, equitable and context-aware way.

there & there

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there & there

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