Oliver Bailey Smith

Oliver Bailey Smith is a seasoned advertising technology professional currently serving as a Senior Ad Tech & Programmatic Specialist at theScore since October 2021. In this role, Oliver has effectively built and optimized programmatic deals while collaborating with buyers to troubleshoot delivery issues and create SQL queries for sales reporting. Prior experience includes a position as an Ad Operations Specialist at theScore, where Oliver managed over 130 campaigns worth CAD 7 million and improved KPI performance. Previous roles at Deloitte as a Marketing Technology Intern and Lux Equity as a Private Equity Marketing Analyst have equipped Oliver with skills in digital marketing and email campaign management. Academic credentials include a Bachelor of Commerce degree from the University of Toronto, complemented by earlier education at TMS School.