Max Barbour

Max Barbour is a seasoned sales enablement professional with extensive experience in developing and implementing training programs for sales teams across various global markets. Currently serving as Sales Enablement Manager at ThetaRay since June 2025, Barbour previously held the position of Global Head of Sales Enablement at Ideagen, where responsibilities included designing scalable training for over 130 sales professionals and delivering product education sessions globally. Additional roles include Senior Sales Enablement Lead at SoftServe, Sales Coach at Sales Revolution, and various sales positions at companies such as Tax Systems, Clydesdale Bank, and Lombard. Max's expertise encompasses sales training, leadership development, and strategic coaching, as well as a solid foundation in consultative selling developed at the onset of a career that began at Hibu.