TheTruPoint is a decision intelligence platform built for Indian D2C 
brands. 

Most D2C brands have data scattered across Shopify, Meta, Google, 
logistics, and payment platforms which is fragmented, conflicting, and 
unreliable. TheTruPoint unifies everything into a single intelligence 
layer and tells brands exactly what is happening and what to do next.

Seven modules. One system.
TruCore — A unified view of everything your business runs on.
TruTrack — True attribution across 6 models. Know which channel 
actually drove the sale.
TruBench — Category benchmarks. Know if your numbers are actually 
good.
TruPulse — Daily WhatsApp alerts. Know before the damage compounds.
TruAudience — Customer intelligence. Acquire smarter, retain longer, 
lose fewer.
TruProfit — Real margin per order after RTO, COD fees, and shipping.
TruAI — Watches everything 24/7 and delivers a specific, confident 
next move.

Built for Indian D2C. India-native purchase behavior, COD, RTO, 
regional analytics, and contextual benchmarks by category, scale, and 
season.

DPIIT Startup India registered. Live with brands.

Start free: thetrupoint.in
Contact: hello@aprhubtech.com | +91 9078814800 | Hyderabad, India

TheTruPoint

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TheTruPoint

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Teams

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