Guido Knook

Guido Knook is a seasoned product management professional with extensive experience across various roles in startups and established companies. Currently serving as a Principal Product Manager at TheyDo since February 2022, Guido previously held the position of Co-Founder and CEO at Atium from March 2020 to January 2023. Prior roles include Senior Product Designer at Koos Service Design, Entrepreneur at Antler, and Product Consultant at Mimi Hearing Technologies, where Guido led product teams and managed strategic priorities based on user feedback and data. Educational achievements include a Master of Science in Strategic Product Design and a Bachelor of Science in Industrial Design Engineering, both from Delft University of Technology.