THG Ingenuity
Anna Moore Smith has had an extensive career in marketing and digital commerce, with a focus on building partnerships and driving brand performance. Anna has experience working with luxury hotel groups and global beauty brands, as well as managing P&L, strategy, and internationalization. Anna's educational background includes degrees in Social Media, Marketing, and English Literature.
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THG Ingenuity
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THG is a vertically integrated, digital-first consumer brands group powered by THG Ingenuity, its proprietary end-to-end ecommerce platform. Scaling direct-to-consumer businesses requires localised trading strategies, branding and marketing, customer service, payments, fulfillment, fraud detection, and more to work seamlessly. As you grow your business globally, entering new markets, the complexities of delivering each element of your DTC solution stack increase exponentially – presenting considerable execution risk and requiring incurring significant cost, time, and resource.