THG is a vertically integrated, digital-first consumer brands group powered by THG Ingenuity, its proprietary end-to-end ecommerce platform. Scaling direct-to-consumer businesses requires localised trading strategies, branding and marketing, customer service, payments, fulfillment, fraud detection, and more to work seamlessly. As you grow your business globally, entering new markets, the complexities of delivering each element of your DTC solution stack increase exponentially – presenting considerable execution risk and requiring incurring significant cost, time, and resource.  

E-Commerce

Fraud Detection

Technology

THG Ingenuity

THG Ingenuity's headquarters in Manchester, United Kingdom

This department focuses on identifying growth opportunities and building strategic partnerships to enhance the organization's market presence.

Business Development

The Marketing and Brand Management team at THG Ingenuity is responsible for crafting and executing innovative marketing strategies that elevate client brands across diverse markets. This team oversees brand positioning, performance media, and content creation while ensuring a seamless integration of digital marketing efforts tailored to local audiences. By leveraging data-driven insights, the team aims to enhance customer engagement, drive brand loyalty, and ultimately boost sales for direct-to-consumer businesses globally.

Marketing and Brand Management

This department oversees the strategic planning and execution of online sales initiatives to drive revenue growth.

Ecommerce Management

The Digital Marketing Team at THG Ingenuity is responsible for developing and executing comprehensive marketing strategies that drive brand awareness and customer engagement across various digital channels. This team leverages expertise in influencer marketing, search engine optimization, paid media, and social media to enhance THG's direct-to-consumer offerings. By utilizing data-driven insights, the team aims to optimize campaigns, improve customer acquisition, and support the growth of THG's global presence.

Digital Marketing Team

This department focuses on designing, coding, testing, and maintaining software applications and systems.

Software Development

The Business Development Team at THG Ingenuity is responsible for identifying and pursuing new growth opportunities for the company’s e-commerce platform. They engage potential clients, develop strategic partnerships, and tailor solutions that address the unique needs of direct-to-consumer businesses. By leveraging market insights and collaboration within the organization, the team aims to expand THG's global reach and enhance its portfolio of consumer brands.

Business Development Team

The E-commerce Team at THG Ingenuity plays a crucial role in driving the success of direct-to-consumer brands by managing localized trading strategies, overseeing online merchandising, and enhancing customer experiences. This diverse team, led by the Head of Ecommerce, collaborates on product management, trading analysis, and market entry strategies, ensuring seamless integration of branding, marketing, and fulfillment services across global markets. Their focus is on optimizing sales performance, mitigating risks, and maximizing profitability for THG's portfolio of consumer brands.

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Other teams

Marketing and Brand Management

Ecommerce Management

Digital Marketing Team

Software Development

Business Development Team

E-commerce Team