• THG

AW

Alex Whitfield

General Manager

Alex Whitfield is an accomplished professional with extensive experience in e-commerce and brand management, currently serving as General Manager at THG since September 2016. In this role, Alex leads a diverse team across various business functions, focusing on the Myprotein regional brand plans and North America profit and loss. Previously, Alex significantly improved the Myprotein North America web business, achieving consecutive years of double-digit growth and earning the Nutrition Division Employee of the Year award in 2021. Alex's career at THG includes positions such as E-commerce Manager, Global Brand Manager, Senior Category Manager, Category Manager, and Category Executive, where responsibilities encompassed brand strategy, product innovation, and cross-functional collaboration. Prior to THG, Alex worked at GSK as a Commercial Capability Executive within the Consumer Healthcare division. Alex holds a Bachelor of Science degree in Psychology from Loughborough University.

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