Aravindhan Babu is a Lead Digital Data Analyst at THG, specializing in web analytics and product optimization. With over 6 years of experience in marketing data analysis, Aravindhan has successfully improved campaign ROI by 12% and onsite conversion rates by 15%. Previously, as a Web Analytics Manager at Ventures Lab, Aravindhan engineered integration solutions to enhance data analysis and decision-making. Holding a Master's degree in Digital and Big Data for Value from ESSCA Ecole de Management, Aravindhan is dedicated to leveraging data-driven insights to enhance user engagement and marketing effectiveness.
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