Athina MacPherson

Athina Macpherson is an accomplished marketing and brand leader with extensive experience in diverse roles across various companies. Currently serving as Head of Brand at THG since April 2024, Athina previously held the position of Head of Brand & Engagement at Ice Travel Group, where expertise in brand strategy and marketing communications was developed. Athina's career includes significant positions such as Head of Brand Marketing at The Fragrance Shop, where a comprehensive marketing strategy was orchestrated, and Creative Manager roles at both Minerva Creative and LVMA Agency, contributing to branding and operational growth. Athina holds a BSc (Hons)/HND in International Consumer Marketing from The Manchester Metropolitan University, complemented by a strong educational background in business and the arts.