David Lyness

David Lyness is a seasoned professional in E-commerce merchandising with extensive experience across various sectors, including Nutrition, Fashion, and FMCG. Currently serving as a Senior Merchandiser at THG since March 2021, David leads a team of five, driving direct-to-consumer success for clients. Previously, at Boohoo Group PLC from January 2020 to March 2021, David managed the Menswear Jersey department and led a team of four. David's career commenced at ASOS.com, where responsibilities included merchandising for USA heritage brands and progressive roles in menswear design. Prior experience also includes noteworthy positions at Debenhams, where managerial skills were honed, and a summer role as a counsellor at Camp America. David holds a Bachelor's degree in Psychology from The University of Manchester.