Erique Mut

Erique Mut is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Senior Brand Marketing Manager at THG since February 2022, Erique oversees the Chinese brand marketing for three major beauty brands: Grow Gorgeous, Christophe Robin, and Illamasqua. Erique has full responsibility for marketing campaigns and ROI forecasting for key sales events. Prior to this role, Erique worked as Senior Account Manager at Ruder Finn from 2018 to 2021, managing client relationships with luxury brands such as Chandon, Hennessy Classivm, and Veuve Clicquot. Earlier experience includes serving as Country Manager of Taiwan at OPPO from 2014 to 2017, developing branding strategies and media communications. Erique holds a Bachelor of Arts in English Culture and Communications from Guangdong University of Foreign Studies, earned in 2013.