Laëtitia Sida

Laëtitia Sida currently serves as Head of Brands and Product for Bodycare, Cosmetics, and Haircare at THG since April 2023. Prior experience includes roles at Per-Scent as Senior Brand Marketing Manager and Brand Marketing Manager, as well as various positions at L'Oréal, where responsibilities ranged from Business & NPD Manager to Innovation Manager and Digital Project Manager. Laëtitia's career also features consulting roles at MEDIA.figaro and ELIE SAAB, marketing positions at KFC and UNIQLO, and early experience at Ganache Macaron. Academically, Laëtitia holds a Master of Science in Marketing and Creativity from ESCP Business School and multiple degrees in Marketing Research, Marketing and Entrepreneurship, and Economics and Management from prestigious institutions.