Tony Reeves, MBA, is a seasoned professional in the hemp and CBD industry, currently serving as an EIHA Board Member and UK Representative at the European Industrial Hemp Association since October 2016. Reeves also holds positions as an Executive Committee Member and Hemp sub-group Chair at the Cannabis Industry Council and as a Member of the APPG for CBD Products, focused on UK cannabis regulation. As Managing Director of Natural Ingredients International and a consultant for various organizations including THG and Open Book Extracts, Reeves has extensive experience in stakeholder engagement and product development within the hemp sector. Previous roles include Managing Director - European Operations for Hempco Canada and Marketing & Commercial Director at MondaySwiss UK Ltd. Reeves earned an MBA from the University of Warwick - Warwick Business School.
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