THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates innovative ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. 

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THINK450

THINK450's headquarters in NEW YORK, NY, United States

This department focuses on establishing and nurturing strategic partnerships to drive organizational goals.

Partnerships Development

This department oversees the strategic direction and governance of the organization.

Executive Leadership

This department focuses on building strategic partnerships and driving business development initiatives to support growth and activation in basketball.

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Executive Leadership

Partnerships and Business Development