LW

Lee Wicker

Director of eCommerce & Merchandising at ThinkEDU

Lee Wicker has over 20 years of experience in the automotive and e-commerce industry. From 2013 to 2014, they worked as the General Sales Manager for the Hertel Auto Group, where they were responsible for all facets of sales, financing, internet sales, marketing, pricing, gross margins, promotions, advertising, social media, reputation management and inventory turnover. During this time, they increased sales by over 50% and extended customer engagement and subsequent sales into territories previously never cultivated by the company. From 2014 to 2013, they worked as the Internet Director & Operations for the A-Mar Auto Group, overseeing pre-owned Chevrolet, Dodge, Ford & GMC Diesel 4x4 1500, 2500 & 3500 Series Truck Sales via Internet, Marketing, and Advertising. Lee was also responsible for directing and determining web content, SEO/SEM, social media, and Google Pay-Per-Click (PPC) aspects of the company's web sites. From 2011 to 2014, Wicker worked for PowerWash Dot Com as the Director of Internet Merchandising & Marketing, where they directed all online merchandising, marketing, and social media promotions for the e-commerce web site with 3,500+ SKUs. Lee also directed a complete web site redesign, re-categorization & implementation of a mobile site to improve customer experience, navigation, and Web 2.0 standards. From 2011 to 2010, they worked as the Director of Purchasing & Merchandising for Beyond Graduation, Inc., where they were responsible for the research, planning, setup, and implementation of merchandising & marketing strategies for over 160,000 SKUs for the start-up dot-com company. From 2010 to 2006, Wicker worked as the Internet & eMedia Marketing Director for Huggins Honda - Mitsubishi, overseeing new Honda & Mitsubishi and pre-owned vehicle internet, marketing, and advertising departments. Lee was also responsible for directing content, SEO/SEM, social media, and Google Pay-Per-Click (PPC) aspects of the company's web sites. From 2006 to 2003, they were the Owner of iMpact Web Team, where they advised, directed, built and implemented internet, web & e-commerce solutions for small and large companies, resellers and services. Lastly, from 2003 to 1996, they worked as the Senior Buyer for Journey Education Marketing, conducting buying, negotiation, product selection/pricing, allocation, forecasting, analysis, and vendor relations for a computer software/hardware & books reseller.

Lee Wicker attended North Harris County College, where they studied Business Psychology.

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