Matt Lam

Matt Lam is a seasoned analytics professional with extensive experience in data analysis and engineering across various industries. Currently serving as Principal Analytics Engineer at Thinkific since November 2021, Matt contributes to empowering customers to grow their businesses through education. Previously, as Staff Analytics Engineer at Bench Accounting, Matt leveraged analytics to enhance bookkeeping services for small businesses. Matt's experience also includes managerial roles at Hootsuite, where responsibilities spanned growth analytics and strategic initiatives to optimize revenue and customer experience. Earlier roles at Ausenco involved transportation logistics simulation and business intelligence, while academic research included significant contributions at The University of British Columbia and Universität Würzburg, emphasizing physics and engineering principles. Matt holds a Master of Applied Science in Physics and a Bachelor of Applied Science in Engineering Physics from The University of British Columbia.