Raúl Peralba

Raúl Peralba is an accomplished business consultant and speaker with extensive experience in strategic positioning and branding. Currently serving as a Business Partner at Markentry USA since May 2020, Raúl has also held the position of Presidente at Positioning Systems Consulting Boutique since February 2001, recognized as the first consulting firm in Positioning and Branding Engineering in Europe and Latin America. Raúl's role as a lecturer at Thinking Heads and the International Association of Speakers Bureaus has focused on strategy, competitive positioning, and branding engineering. Additionally, Raúl has been a Partner-Director for Spain, Portugal, and Mercosur at Trout & Partners Group since June 1992. Raúl's past roles include serving as Delegado para el Cono Sur de América at the Instituto Nacional de Industria de España and General Manager for Venezuela and Central America at Abengoa. Raúl holds a PhD in Marketing from Universidad Autónoma de Madrid and an engineering degree in Industrial Engineering with a focus on Branding and Competitive Strategy from institutions in Spain and Argentina.