ThinkLA
Don Lupo is an accomplished executive and marketing professional with extensive experience in the advertising and digital production industries. As Executive Director of ThinkLA since July 2016, Lupo has successfully managed the brand voice and image of the largest regional advertising association in the nation, achieving a 30% increase in post-pandemic membership and developing new revenue streams. Previous roles include Director of Marketing and Communications at ThinkLA, adjunct professor at Loyola Marymount University, and senior leadership positions at renowned agencies such as Dailey and Deutsch LA. Lupo's expertise in digital marketing, project management, and team leadership has consistently resulted in enhanced profitability and recognition for outstanding employee satisfaction. Lupo holds a BA in Communications and Journalism from William Paterson University and has completed various advanced courses and certifications in project management and digital production.
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ThinkLA
The goal of ThinkLA is to connect, educate, and inspire the Los Angeles advertising, marketing, and media community. We promote and support world-class collaboration, innovation, and creativity among these industries in Los Angeles. As the preeminent nonprofit association, ThinkLA serves its constituents through initiatives that leverage members' combined resources to accomplish objectives greater than each could reasonably expect to accomplish on their own. To that end, ThinkLA seeks to enhance the business objectives of its members via: · Elevating the image, identity and awareness of the Los Angeles communities among national marketers to attract more business, greater talent, and more spending to the market · Establishing and advocating industry standards and ideals, including philanthropic support of related charitable endeavors · Providing comprehensive educational and training support with an emphasis on diverse multi-cultural representation and improved knowledge of new, emerging media and marketing disciplines · Building pride and alignment throughout the various communities, resulting in enhanced affiliation and fellowship among like colleagues · Enabling members to network and build strong business and personal relationships