ThinkTree is an Egyptian cognitive EdTech platform that uses chess as a structured tool for cognitive and behavioral development in children ages 6 to 18.

We help children build stronger focus, deeper critical thinking, calmer decision-making, and greater psychological resilience. Chess is not the end goal. It is the framework we use to train how a child thinks, responds, and grows.

Our model is built for measurable development:
• A structured 13-level curriculum that guides children from foundations to advanced strategic thinking
• Micro-cohorts of six that maximize attention, participation, and meaningful mentorship
• Detailed, data-driven parental reporting that makes progress visible after each level
• Interactive live instruction, practical exercises, and weekly home practice
• A learning system designed to turn intrinsic weaknesses into strengths, from distraction to sustained focus and from hesitation to confident decision-making

For parents, ThinkTree offers clarity, structure, and visible progress.
For partners and future investors, ThinkTree represents a disciplined, scalable category within MENA EdTech: cognitive development infrastructure for children.

Based in Egypt and built for regional scale, ThinkTree combines educational rigor with startup speed.

We are also building a company for exceptional talent. As a high-growth, Creativa-incubated team, we attract educators, technologists, and commercial builders who thrive in a culture of radical transparency, psychological empowerment, agile data-driven iteration, and frugal innovation.

ThinkTree

Adly Street office focuses on strategic leadership and educational program development in Asyut, Egypt.

Adly Street

Ahmed El Adly

This department focuses on teaching and coaching individuals in the game of chess.

Chess Instruction

This department focuses on enhancing customer relationships and ensuring satisfaction through marketing and support initiatives.

Customer Engagement

This department focuses on the development and delivery of educational programs and instructional support.

Education Services

This department focuses on integrating systems and enhancing customer retention strategies.

ThinkTree

Org chart

Teams

Chess Instruction

Customer Engagement

Education Services

Integration and Retention

Offices

ThinkTree

Org chart

Teams

Chess Instruction

Customer Engagement

Education Services

Integration and Retention

Offices

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