Joyce Lu is an accomplished sales professional with extensive experience in the hospitality industry. Currently serving as VP of Sales at Third Bridge Group Limited since February 2022, Joyce Lu previously held several key positions at W Shanghai the Bund, including Director of Business Development and Senior Sales Manager. Joyce Lu began a career in sales at Le Royal Meridien Shanghai, where roles included F&B Sales and Marketing Manager and Sales Executive. Joyce Lu holds a Bachelor of Commerce degree in Hotel and Food Administration from the University of Guelph, earned between 2010 and 2014.
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