Eric Toda

Eric Toda serves as the Director of Content Studio and Executive Director of Meta Prosper at Meta since 2020, also holding the position of Global Head of Social Marketing. In addition to these roles, Eric is an author with Third State Books, Co-Chair of the Advisory Council for The Asian American Foundation, and a Board Director for The Town FC. Eric's investment work is associated with Hyphen Capital, and Eric is involved with the Reimagine Board of Directors and the Advisory Board of the Smithsonian Institution. Eric previously served on the Board of Directors for LAAUNCH and was Co-Chair of the Social Media Council at Adweek. Eric's professional background includes a consulting role at Stitch Fix and a bachelor’s degree in Political Science, Criminal Justice, and Psychology from San Francisco State University. Educational achievements also include attendance at the University of Hawaii at Manoa, Diablo Valley College, and a high school diploma from Campolindo High School.

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Third State Books

Third State Books is the first publishing house focused solely on bringing Asian American voices, stories, and issues to audiences who cherish them. AAPIs are the fastest-growing ethnic group in America, with over 30 million people in the US and Canada, and we believe Asian American culture transcends boundaries and enriches all of our communities and our lives. Through fiction and nonfiction, for adults and children, Third State Books will publish stories that fully represent the Asian American experience. Our name, “Third State,” refers to the unique experience of being a bridge between cultures as Asian Americans. We proudly occupy a distinctive space and identity all our own.


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