Redefining midlife. Reclaiming power. Rewriting the narrative for women 50+.


At Third30, we believe the third chapter of life is not a slow fade—it’s a bold return to self. We’re a movement, a platform, and a coaching collective that empowers professional women over 50 to embrace midlife as a time of earned wisdom, renewed purpose, and unapologetic growth.

Founded by CMO-turned-entrepreneur and executive coach Heidi Hutchison, Third30 was born from a deeply personal frustration: society’s habit of sidelining women just as they’re hitting their prime. With decades of leadership, insight, and grit behind them, women in their Third30 are more than ready for what’s next—they just need a space that sees their potential and honors their voice.

What We Offer:
✨ One-to-One Coaching – Personalized support for life and career transitions
✨ Group Coaching & Master Classes – Shared wisdom and guided reinvention
✨ Workshops & Events – Deep dives, bold conversations, and action plans
✨ Community – Connection, inspiration, and powerful peer support

Whether you’re navigating a reinvention, contemplating a pivot, or simply ready to stop playing small, Third30 is your home to find and pursue your next big thing.

Because midlife is not a crisis. It’s your power move.

📍 Based in San Diego, serving women across the U.S. and beyond
🌐 Visit www.third30.com to learn more.

Third30

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Third30

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