Erin Lawrence

Erin Lawrence has extensive work experience in the retail industry. Erin currently holds the position of Manager of Data & Analytics, Visual Excellence at adidas since February 2023. Prior to this role, they were the Visual Merchandising Manager at adidas from November 2017 to February 2023.

Before joining adidas, Erin worked at Universal Orlando Resort as a Team Captain Merchandise from April 2017 to December 2021. In this role, they trained and coached Team Members on operations, guest service, and visual merchandising standards. Erin also performed daily loss prevention audits, cash handling, and guest service.

Prior to Universal Orlando Resort, Erin worked at Carhartt as a Retail Operations Project Specialist from March 2015 to January 2017. In this role, they managed the new store opening process, collaborated with store managers on recruiting, trained the retail team on sales standards and product knowledge, and created visual merchandising layouts for stores. Erin also ensured organizational and safety compliance and analyzed operational processes to improve efficiency. Erin also held the position of Store Manager at Carhartt from February 2012 to February 2015. In this role, they maintained the visual appeal of the store, scheduled within the payroll budget, and created a great customer service environment. Erin also collaborated on new store opening plans and other processes to improve efficiency.

Additionally, Erin has experience working at Dick's Sporting Goods as an Assistant Store Manager from March 2010 to February 2012. Their responsibilities included supporting the store in achieving sales plans, hiring and training associates, scheduling and managing a team, and creating visual merchandising displays. Prior to that, they worked at Sears Holdings Corporation, where they held various roles including Assistant Store Manager, Lands End Manager, Storewide Signing/Pricing Manager, and Signing/Pricing Associate. In these roles, they supported sales goals, managed teams, created appealing environments, and organized pricing and signage. Erin worked at Sears Holdings Corporation from June 2007 to March 2010.

Erin Lawrence attended the University at Albany, SUNY from 2002 to 2007, where they obtained a degree in Music with a focus on Electronic Music. In addition to their formal education, Erin has obtained several certifications from LinkedIn, including Counterintuitive Leadership Strategies for a VUCA (Volatile, Uncertain, Complex, Ambiguous) Environment, Creating a Culture of Learning, Developing Self-Awareness, Developing Your Emotional Intelligence, Prioritizing Effectively as a Leader, Visual Thinking Strategies, and Managing Stress for Positive Change.