Complex enterprise UX in weeks, not quarters. 200+ products. 4-hour POCs, 4-week builds.

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WHO WE SERVE

Product leaders at complex B2B companies who are:
• Modernizing legacy platforms under time pressure
• Building AI-native products that need user trust
• Navigating organizational dysfunction that kills products
• Need design capability without building internal teams

If you're spending millions on product decisions, our pattern 
recognition prevents expensive mistakes.

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HOW WE'RE DIFFERENT

We've done this before. You haven't.

Your $2M AI deployment with 11% adoption? We've diagnosed that 
exact failure at 8 different companies.

Your 20-year-old platform? We've modernized 40 of them.

Your team debating three approaches? We've probably built all three.

Not guesses. Experience.

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THREE WAYS WE WORK

1. MODERNIZE LEGACY PLATFORMS
   20-year-old systems that need to work in 2026
   We've done this 40+ times
   
2. DESIGN PARTNERSHIP
   We become your ongoing design capability
   Partner with your dev team, deliver fast
   
3. STRATEGIC COUNSEL
   Pattern recognition without full execution
   When millions are at stake

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PROVEN RESULTS

• 11% → 68% adoption rates
• 78min → 8min workflows  
• 4-hour POCs, 4-week builds
• 6× iF Design Award Winner (Founder)

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INDUSTRIES

Healthcare IT | Fintech | Enterprise SaaS | Logistics

We handle complexity. Healthcare proves we can.

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BUILT FOR REALITY

Your users aren't in ideal conditions.
They're tired, stressed, handling five things at once.

We design for 11pm after a 14-hour shift.
For crisis situations. For cognitive overload.

Not demo conditions. Real conditions.

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READY TO DISCUSS YOUR CHALLENGE?

Email: skipthesmalltalk@thirtytwonorth.com
Website: thirtytwonorth.com

Serving clients worldwide
Chicago | London | Remote

Thirty Two North

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