Thirty Years was built on a simple idea: the best pieces in your life aren’t just worn, they’re remembered.

We design bags and essentials made to move with you through it all. Work days, gym runs, travel plans, and the everyday moments in between. Because what you carry should actually keep up with your life.

Since launch, Thirty Years has quickly emerged as one of the fastest-growing independent bag brands, driven by a highly engaged, community-led customer base and repeat demand across core styles.

Known for creating standout, category-defining products like our signature puffer Drift Tote and stadium-favorite clear bags, the brand continues to push forward with new silhouettes across day bags, jelly collections, and everyday essentials, all built with a focus on quality, function, and design that actually gets used.

Thirty Years has supported and participated in gifting and community-driven initiatives across professional sports, including teams within Major League Baseball, the National Football League, and the National Basketball Association, helping products organically become a go-to for game day and travel.

Now available at Nordstrom and expanding into 100+ retail locations nationwide in 2026, the brand continues to grow across both direct-to-consumer and wholesale channels.

We’re building pieces you’ll carry now and remember thirty years from now.

Thirty Years

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