Amy Williams is the Founder and CEO of Good-Loop, a company dedicated to making advertising ethically beneficial for major brands since October 2016. In addition to leading Good-Loop, Williams serves as a columnist for The Times, contributing insights on business leadership, and is a contributing writer for Adweek, exploring the societal impact of advertising. As a Startup Education Lecturer at CodeBase, Williams mentors early-stage founders in various aspects of business development. Williams has also held roles as a judge for the Cannes Lions International Festival of Creativity, a mentor with Bloom UK, and a consultant for Pitches Be Crazy, among others. Williams' commitment to sustainability is evident through the co-chair position at the BIMA Sustainability Council. Education includes a Psychology BSc from the University of Warwick and specialized trainings from the Institute of Practitioners in Advertising and Duke University.
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