Ruba Ashraf is an experienced User Experience Designer with a proven track record in optimizing user-facing tools and enhancing development processes through design thinking. Currently at Thndr, Ruba previously contributed to Valeo by designing user interfaces in the automotive sector. Notable achievements include leading a mobile app redesign at Brass and Wood, which resulted in a 40% increase in user engagement and a 23% uptick in sales. At Slected, Ruba applied user-centered design principles to improve user satisfaction by 25% and significantly reduced the drop-out rate through iterative user testing. Ruba began a career as a Back-end Developer at U-soft and holds a Bachelor’s degree in Computer & Communication Engineering from Cairo University.
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