Ally Esguerra

Ally Esguerra is an experienced digital marketing professional with a strong focus on search engine optimization (SEO) and channel management. Currently serving as Channel Manager for SEM at Thomas, Ally has led agency-wide SEO strategies, standardized processes, and supported sales teams by creating materials for prospective clients. Previous roles include Search Marketing Team Lead and Senior SEO Analyst, achieving notable client retention and significant increases in organic traffic. Prior experience includes project management and digital marketing roles at Ironpaper, where Ally improved conversion and lead generation rates, as well as internships at Quest Diagnostics and Today's Business, focusing on market analysis and social media engagement. Ally holds a Bachelor’s Degree in Business Administration with a concentration in Marketing from Seton Hall University.