Ari Baum

Ari Baum is the founder of Thorp, a caregiving platform that empowers families and professional caregivers with AI-enabled tools to simplify coordination and improve quality of care. They draw on more than 15 years of experience in healthcare marketing and digital strategy and focus on delivering accessible, intuitive solutions that ease caregiving. Previously, they led large-scale omnichannel programs at Klick Health, partnering with major life sciences clients such as Takeda, Sanofi, Merck, Baxter, and Pfizer. They are pursuing a BA in Communication Arts at York University and Creative Advertising at Seneca College.