ThoughtLeaders
Yanna Berman Erez has a diverse work experience in the field of marketing. In their current role as Head of Marketing at ThoughtLeaders, they oversee the marketing strategies and initiatives of the company. Prior to that, they worked as a Digital Marketing Manager at the same company, where they were involved in managing and optimizing digital marketing campaigns.
In 2018, Yanna founded their own venture called Urban Mamaz, where they served as the Founder and CEO. Yanna was responsible for the establishment and management of personally owned web content sites. Yanna'sresponsibilities included conducting detailed keyword research, competitor analysis, and developing content and monetization strategies. Yanna also created photography, video content, graphic design, and written content for websites and social media. Additionally, Yanna specialized in SEO strategies, including on-page SEO editing and link building.
Before founding Urban Mamaz, Yanna worked as a PPC Freelancer and Marketing Consultant for BTB and BTC businesses at YBMEDIA. Yanna provided social media management services, developed and managed online marketing campaigns, and executed digital advertising campaigns using pay-per-click platforms such as Google Ads.
Earlier in their career, Yanna worked as a Campaign Manager at MediaCom Interaction by Adler Chomski LTD. In this role, they managed the development of paid media, monitored campaign performance and budgets, and collaborated with clients from the planning stage to campaign analysis. Yanna also performed media buying and established KPIs and success benchmarks for each campaign.
Overall, Yanna Berman Erez has demonstrated expertise in various aspects of marketing, including digital marketing, SEO, social media management, campaign development, and media buying.
Yanna Berman Erez has a Bachelor's degree in Economics from The Academic College of Tel-Aviv, Yaffo. Yanna also has completed a program in SEO and Social Media from John Bryce, and has specialized in Graphic Design UX/UI through 6B Studio - 6B סטודיו.
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ThoughtLeaders
Influencer marketing, backed up by data At ThoughtLeaders, we use data to put content in context. Our platform analyzes YouTube, podcasts, newsletter and blogs to uncover insights on the content that billions of people across the world are consuming every day. We have created an industry-leading marketing solution that uses data to illustrate the power and potential of digital content. We allow brands to measure their digital presence in content, target their ad campaigns with precise contextual filtering, and partner with the best creators for their campaigns. We help creators to monetize their content, stay on top of industry trends and continue to create quality content that is free for everyone.