Alan Cheung is a senior marketing leader with extensive expertise in B2C, OTC, and FMCG categories, including personal care, hygiene, healthcare, dietary supplements, and snacking. They served as Vice President of Marketing at Serenity Kids from 2020 to 2024 and held the Chief Marketing Officer position at VitaMina Labs from 2024 to 2025. Currently, Alan is a Fractional CMO, Advisor, and Consultant while also leading Marketing Commercial Operations at Thrasio since 2025. Their career includes roles at PricewaterhouseCooper and Vivaldi Partners, as well as significant positions at RB, focusing on global brand management and innovation.
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