At Thread & Theory, we help purpose-driven individuals and organizations move forward with clarity, connection, and creative momentum.

Founded by strategist and storyteller Christine Fritz, Thread & Theory offers consulting, coaching, and fractional leadership support at the intersection of structure and soul. We work with founders, teams, and changemakers to define what matters - and design thoughtful paths to get there.

Our approach is grounded in curiosity, strategic thinking, and deep listening. We help our clients uncover the thread that runs through their work, and pair it with the frameworks and insight needed to bring big ideas to life.

What We Offer:
‣ Brand strategy & positioning
‣ Messaging & marketing planning
‣ Fractional CMO & strategic project support
‣ Career and clarity coaching for creatives & leaders
‣ Thought partnership for new ideas, transitions, and reinvention

Whether you’re launching something new, evolving your brand, or navigating change in your career or company, we’re here to help you move forward - with intention.

✨ Clarity is powerful. Connection is everything.

With offices in Central Florida and Halifax Nova Scotia we work with clients across the U.S., Canada and beyond.

Learn more at cfritz.io or reach out to start a conversation.

Thread & Theory Consulting

Org chart

Teams

Offices

Thread & Theory Consulting

Org chart

Teams

Offices

Related companies