Threadbare
Jonathan Richards is a seasoned entrepreneur with extensive experience in the fashion and automotive industries. As Co-Founder of Think Circular. since February 2017, Jonathan has championed sustainability within fashion. In 2024, Jonathan co-founded Circular Cars., focusing on promoting sustainability in the automotive sector by extending the lifecycle of secondhand vehicles. Additionally, Jonathan leads Cookie Jar AI and Cookie Jar Tech, both launched in 2024, providing AI solutions and tailored tech services to businesses. Jonathan’s previous roles include Distributor for Threadbare since January 2019, where a focus on establishing sub-distributors is ongoing, and a history of influential positions at notable companies like Michael Kors, Cotton On Group, Massimo Dutti, and Sixty Spa. Jonathan's education includes attendance at Boston House College and Plumstead High.
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Threadbare
Threadbare is a family-run fashion brand where style and quality meet the needs of everyday life. We make fashion accessible, by providing true value, whilst elevating the everyday wardrobe. Threadbare are committed to providing easy-to-wear, trend-led collections that make you feel your best. For us, style begins with confidence.