Briana Hernandez is a seasoned copywriter with extensive experience in digital marketing and content creation. Currently serving as a Senior Copywriter at ThredUp since May 2024, Briana has previously held notable positions, including Senior Copywriter at VICI and Mercari US, where strategic marketing campaigns led to significant revenue growth. As a Blogger and Social Media Manager for hotfatmess.com since May 2013, Briana engages over 25,000 followers and collaborates with leading fashion brands. Freelance work includes crafting UX and editorial content for clients such as Stitch Fix and Levi's, demonstrating adaptability across various platforms. With a robust background that includes management roles and product marketing, Briana excels in delivering compelling content and driving brand engagement.
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