Holly Kulm

Holly Kulm is an experienced marketing professional currently serving as the Lifecycle Marketing Manager at ThredUp since October 2024. Previously, Holly held positions at SEPHORA as the Retention Marketing Manager, where a strong retention marketing strategy was developed for SMS, Push, and Email within the eCommerce sector of Sephora Canada, achieving notable engagement and conversion metrics. Prior roles include Assistant Marketing Manager for Email & Mobile Messaging at Betabrand, where cross-departmental collaboration was essential for executing email campaigns, and Digital Marketing Coordinator at Callisto Media, which involved overseeing community programs and managing marketing automation efforts. Holly began the professional journey with internships in public relations and social media management, and holds a Bachelor of Science in Strategic Communication from The University of Kansas.