Alison O'Keefe

Alison O'Keefe is the Partnership Director at WHS Media powered by SMG, where they help brands connect with customers through data-driven media solutions. With a background that includes roles such as VP of Marketing at Frisch's Restaurants, Inc. and General Manager of Retail Partnerships at AdAdapted, O'Keefe has extensive experience in partnership and marketing roles. They earned a Master's degree in Communications from the University of Cincinnati and a Bachelor's degree in Communication from Vanguard University of Southern California. Currently, O'Keefe is focused on leveraging analytics and purchase-based audiences to enhance retail partnerships.