Threefold
Matthew Lee is a seasoned entrepreneur and marketing professional with extensive experience in commerce marketing. As the Founder of SMG, Threefold-Agency, Plan-Apps, and {Capture}, Matthew has pioneered connected commerce marketing and transformed the commerce media industry by leveraging data to enhance retail partnerships. Previously, in roles at dunnhumby including Sales Director and Commercial Director, Matthew played a pivotal role in developing targeted marketing programs for major non-food brands at Tesco, significantly improving coupon redemption rates. Matthew holds a BA(Hons) in Marketing with Economics from the University of Stirling and has furthered education at the University of Illinois Urbana-Champaign, alongside completing studies at Lancing College and Sompting Abbotts.
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Threefold
SMG x Threefold is the Retail Media Network agency that connects retailers, brands and shoppers. Our experts use creative thinking and precision planning to manage every part of a retailer’s media network to create happier shoppers, better brand awareness and excellent business results. We collaborate with our retailers and their brands, building long-term partnerships that add incremental value. Our core team of commerce experts are fortunate enough to work with a superb base of brands through retailers, including Asda, Morrisons, Boots, Co-op and The Very Group. For more information, drop us a note at hello@threefold.team or visit us at www.threefold.team