Yona Smith

Yona Smith has extensive experience in marketing and franchise development. Yona is currently working at Threshold Brands as the Sr. Director of Franchise Development Marketing and previously held the position of Director of Franchise Development Marketing at the same company. Prior to joining Threshold Brands, Yona worked at Premium Service Brands as the Marketing Director for Franchise Development. Yona also held the role of Senior Marketing Manager for Franchise Development at Homewatch Caregivers | Authority Brands from 2018 to 2021. Before that, Yona worked as the Franchise Development Marketing Manager at Homewatch CareGivers from 2011 to 2018. Yona gained experience as the Marketing Communications and Brand Manager at StarTek from 2009 to 2011 and as a Marketing Manager at Work Options Group from 2007 to 2009. Yona's career began at Hopscotch Technology as a Marketing and PR Contractor from 2005 to 2006. Yona started their professional journey as an Assistant Brand Manager for OxiClean at Orange Glo International from 1998 to 2004.

Yona Smith obtained a BA degree in Journalism with a concentration in Public Relations from the University of Oklahoma, where they attended from 1993 to 1997. Following this, they pursued further education at the University of Colorado Denver, where they completed their MBA degree specializing in Entrepreneurship and Marketing from 2004 to 2006.