Laura White

Laura White has a diverse work experience spanning multiple industries and roles. Their most recent position is as the Head of Partner Success at Thriftify. Prior to this, they founded their own company, byBorrow.

Laura has also worked at Microsoft as a Performance Marketing Manager, where they played a crucial role in driving leads for customers through native and paid search advertising. Laura utilized data analytics and automation to optimize campaigns towards CPL goals and onboarded new customers through media agency relationships.

Before Microsoft, Laura worked at Carat as a Senior Digital Marketing Manager and Digital Team Lead. Laura developed strong client relationships and executed digital channel campaigns across multi-channel platforms for clients such as Mondelez, HSE, and Gas Networks Ireland.

Laura has also held positions at Taboola as a UK Performance Marketing Manager, where they managed client relationships and media buying for leading brands and agencies. Laura achieved KPI and acquisition targets by building successful media strategies and optimizing campaigns across multiple markets.

Earlier in their career, Laura worked at T.T.H. Media as a Senior Performance Account Manager, overseeing client relationships and team management in email, display, and social marketing. Laura also served as a Performance Account Manager, specializing in lead generation from email sign-ups to sales.

Additionally, Laura has experience as a Social Media Manager at Stage 5 Merchandising Sydney, and as a Business Development Representative at Eurieka IT Services and Sharptext.

Overall, Laura White's work experience showcases their expertise in performance marketing, digital strategy, client relationship management, and team leadership.

Laura White's education history is as follows:

In 1992, Laura began their education at Alexandra College Milltown Dublin 6. Laura completed their Honors Leaving Certificate in 2007.

From 2008 to 2012, Laura attended Dublin Business School, where they obtained a Bachelor's degree in Digital Communication and Media/Multimedia.

In 2011, Laura enrolled at the Digital Marketing Institute London to earn a Professional Diploma in Digital Marketing.

In 2015, Laura pursued a Professional Diploma in People Management & Diversity at Birkbeck, University of London.

Additionally, Laura holds a Certificate in Management and Diversity, although the details of the institution and dates of attainment are not provided.