Melissa L. is a seasoned marketing professional with extensive experience in marketing analytics and performance strategy, currently serving as a Marketing Analytics Strategist at Thrive Digital. Previous roles include UA Creative Strategist and Marketing Performance Manager at Kabam, and various positions at Thrive Digital, where responsibilities included optimizing performance marketing efforts and managing campaigns. Prior experience includes marketing coordination at Canucks Sports & Entertainment, social media management for various organizations, and leadership roles within the Science Undergraduate Society at the University of British Columbia. Melissa L. holds a Bachelor of Science degree in Integrated Sciences from the University of British Columbia and a Digital Marketing Communications Diploma from UBC Sauder Continuing Business Studies.
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