Martha Lien

Martha Lien is a seasoned marketing professional with extensive experience in multi-channel marketing strategies, particularly in the financial services sector at Thrivent. Since April 2015, Martha has served as a Marketing Strategist, managing lifecycle marketing efforts to enhance the client journey and maintaining stakeholder relationships to align marketing initiatives with organizational goals. Previous roles at Thrivent include Senior Marketing Specialist, focusing on lead generation strategies, and Marketing Specialist, where Martha successfully executed diverse marketing campaigns for Thrivent Student Resources. Earlier career experience at Target, Synecore Tech, and Ameriprise Financial Services, along with internships at Next Communications and CASE, has contributed to Martha's solid foundation in project management, administration, and customer service. Martha holds a degree in Mass Communications with a focus on Advertising from the University of Wisconsin-Eau Claire.