Shan Murad

Head of Performance Marketing at Thrive

Shan Murad has a diverse work experience in marketing and digital content management. They are currently working at Thrive as the Head of Performance Marketing since January 2023. Prior to that, they worked at AppsFlyer as a Marketing Content Manager from November 2021 to December 2022. At AppsFlyer, Shan collaborated with stakeholders to develop and execute content strategies, conducted market trend analysis, and reported on KPIs and ROI.

Before that, Shan worked at Edenred UK from June 2018 to November 2021 as a Digital Content Manager. In this role, they led content development across various digital platforms, managed a team, and project managed the company's commercial website redesign.

Shan also has experience as a Founder at Basic Beauty Box, where they established and managed a subscription box business. They developed and implemented PPC and paid social media strategies, created email marketing campaigns, and grew the company's presence on Instagram through creative storytelling.

Prior to that, Shan worked at Argus Media as a Digital Content Manager from 2017 to 2018 and as a Marketing Executive specializing in digital content from 2014 to 2017. In these roles, Shan was responsible for social media strategy, rich media content creation, managing paid social media campaigns, and coordinating content publishing across various platforms. They also created and managed a blog platform, developed webinars and podcasts, and designed online and print content.

Shan started their career as a Marketing Assistant at Berwin Leighton Paisner from 2011 to 2014 and also had an internship as a Marketing Assistant at Manches LLP from 2010 to 2011.

Shan Murad completed a Bachelor of Arts (BA) degree in Law with Sociology from Oxford Brookes University, graduating in 2011. Prior to attending university, Shan attended Notre Dame Senior School, although the specific dates and field of study are unknown. In terms of additional certifications, Shan obtained Management Training from Hemsley Fraser in March 2019. In February 2019, Shan completed Jellyfish Tag Manager training from Jellyfish Training. Furthermore, in October 2017, Shan obtained Jellyfish Training certifications in HTML & CSS.



  • Head of Performance Marketing

    January, 2023 - present