Jenifer Norrish

Jenifer Norrish has a diverse work experience spanning over several industries. Jenifer began their career as a Linage Analyst at May Company in 1994, where they tracked print advertising spend for multiple retail department stores. Jenifer then worked at TMP Worldwide as an Account Manager, where they developed and purchased automotive advertising plans for individual dealers and corporate programs.

In 1999, Norrish joined MediaEdge (formerly interactive8) as a Senior Media Strategist, where they developed strategies to reach and complement pharmaceutical brands' target audience and marketing objectives. Jenifer also negotiated ad buys with vendors and monitored campaign results.

From 2001 to 2004, Norrish worked as the Director of Business Development Marketing at Platinum IT Consulting Inc. During this time, they prospected and managed client accounts, increased company revenue through lead generation programs, and trained new employees on the client management system.

In 2005, Norrish joined Sizmek (formerly MediaMind) as a Manager of Campaign Management-Operations. Jenifer oversaw client portfolios, gathered and evaluated customer insights, and implemented a new ROI-driven protocol that increased sales revenue by 40% in the US.

Norrish then joined Time Inc. in 2006 and held various roles within the Ad Revenue Operations department. Jenifer served as a Manager, Associate Director, and Senior Director, leading projects and initiatives to transform digital ad sales and automate order management systems.

Most recently, Norrish joined Throtle in 2018. Jenifer initially worked as the Director of Integrations, where they provided identity resolution, audience intelligence, onboarding, and closed loop measurement services. In 2022, they were promoted to the role of Senior Director of Data Operations & Integrations, overseeing data operations and integrations for the company.

Overall, Jenifer Norrish has demonstrated expertise in ad operations, project management, business development, and data operations throughout their career.

Jenifer Norrish obtained their Bachelor of Arts degree in Advertising and PR from Duquesne University between the years 1990 and 1994. Jenifer has also acquired several additional certifications, including "Scrum: The Basics" from LinkedIn in May 2018, "Agile Marketing Foundations" from LinkedIn in March 2018, "Google Analytics Essential Training" from LinkedIn in March 2018, "Fundamentals of Project Planning and Management" from Coursera in February 2018, and "Google Tag Manager Fundamentals" from Google in July 2018.