Becca Williams is a creative leader, visual strategist, and artist with two decades of experience in bringing complex ideas to life. Currently, Becca serves as the Co-founder and CEO of DIRTY is Better, where they lead a passionate team focused on innovating within the fresh food space. Before this, Becca co-founded Throughline, a respected visual strategy firm, and held the position of VP, Chief Creative Officer at Maga Design. With a strong foundation in fine arts, Becca's work explores themes of identity and expression, fueling their approach to design and strategy. Becca believes in leading by doing and thrives at the intersection of creativity and practicality.
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