Fiona Ip

Fiona Ip is a seasoned digital marketing professional with extensive experience in Search Engine Marketing (SEM), digital display advertising, and social media advertising. Currently serving as a Senior Account Coordinator for Premium Accounts at Thryv Australia since July 2023, Fiona's earlier role at Thryv as a Digital Marketing Specialist involved similar responsibilities starting in October 2021. Prior to joining Thryv, Fiona spent nearly 14 years at Sensis, where roles included Digital Marketing Specialist, Search Engine Marketing Campaign Manager, and Campaign Manager, focusing on campaign management, optimisation, and stakeholder relations. Fiona's career began at Wiley-Blackwell as a Books Marketing Coordinator, where strategic marketing and stakeholder management were key responsibilities. Educational qualifications include a Bachelor of Science and Bachelor of Commerce from The University of Auckland, majoring in Statistics and Marketing, and a Graduate Diploma in Multimedia from Auckland University of Technology.